Why Are Open Graph Tags Important?

In 2010, Facebook introduced Open Graph meta tags to make sharing websites on the platform easier. Twitter and LinkedIn have since adopted Open Graph meta tags to improve their users’ experience.

When you paste a URL into a Facebook input box, you’ll likely see a link preview. Before Open Graph meta tags, you had no control over how your link preview appeared, and sometimes Facebook would display the wrong content.

Open Graphs meta tags help users optimize their social media link previews, so users always see the essential information.

Social media channels are a steady source of web traffic and conversions. With the right mix of strategy and design, you can convince users to click through to your website to learn more about your brand, make a sale, and much more.

Open Graph meta tags enhance your webpage’s link previews in a way that catches your audience’s eye.